URBAN: CHROMA Art Film Festival is an open call designed to empower artists from all disciplines with a unique opportunity to enhance their visibility and develop their business through public art and self-promotion. Whether you're a painter, filmmaker, digital artist, sculptor, or creator in any medium, this program provides an innovative platform to turn your artwork into an advertisement that connects with the urban landscape.

This project emphasizes art as advertisement—enabling creators to transform public spaces into immersive galleries. The initiative offers more than just exposure; it's about business development, giving artists the tools to build their personal brand, gain professional marketing materials, and increase accessibility to a broad audience.

Key Features:
● Open to All Artistic Disciplines: No matter your creative background—whether it's traditional painting, new media, sound art, film, or any other form—this program is designed to provide opportunities for every type of artist. You’ll have the chance to showcase your work and elevate your profile, creating advertisements that represent your art and yourself as a brand.
● Public Art as a Platform: Your work will be displayed in high-traffic public spaces like bus shelters and billboards, ensuring maximum visibility during Miami’s busiest art weeks. This isn’t just about being seen—it’s about making an impact on the urban environment and interacting with a diverse audience on a daily basis.
● Develop Your Brand: Artists will receive professional marketing tools, including videos, stills, and a full marketing package featuring promotion on websites, newsletters, and social media. You won’t just advertise your art—you’ll create a lasting campaign around your creative identity that can propel your work into new opportunities, from collaborations to exhibitions and sales.
● Art as Escapism: This program taps into the concept of art as a form of escapism. By positioning your work in public spaces, you’re giving the world a visual retreat—an opportunity for people to connect with your message in a meaningful and emotional way.
● Business Development through Self-Promotion: This program focuses on equipping artists with the resources they need to build sustainable careers, teaching them how to create public engagement and immersive experiences that amplify their presence.

What You’ll Gain:
● Increased Visibility: Get your work seen by millions in one of the world's most art-centric cities.
● Professional Marketing: Receive a full marketing package, including portfolio content like professional-grade videos and stills of your work in urban settings.
● Expanded Audience: Your art will be exposed to a diverse, international audience, creating networking opportunities and potential business leads.
● Public Engagement: Your work will be part of a public dialogue, transforming everyday spaces into cultural hubs.
● Business Growth: By advertising your work in public, you not only promote your art but create an artistic business strategy that can lead to more opportunities and long-term development.

Why Participate?
● Massive Exposure: Your artwork will be part of a visual spectacle seen by over 27 million people, including locals, tourists, and international art collectors.
● Prime Locations: Your Ruby poster will be displayed at 18 strategically selected bus shelters across Miami, capturing the attention of both pedestrians and commuters.
● Cultural Impact: This is more than just an exhibition; it’s a movement that amplifies voices and narratives through art in one of the most culturally rich areas of the city.

Program Details:
● Exhibition Duration: November 25 - December 22, 2024
● Locations: 18 Bus Shelters across Miami-Dade County, with a focus on Little Havana
● Audience Reach: 27,007,588 views projected
● Partnerships: In collaboration with OUTFRONT Media and Miami-Dade County