Pink Lady Food Photographer of the Year is the global competition celebrating the art of food photography in a huge variety of applications. From eye-catching advertising hoardings to sumptuous editorial features, from tempting food packaging to daily blogs. The Awards celebrate this magnificent diversity in what is truly the stuff of life.

The 25 categories cover the full cultural range of the depiction of food in society - there is something for everyone. From styled food for magazines to images of families eating together in celebration of religious festivals, from depictions of the realities of food production to food growing in its natural setting.

The Awards seek to single out not only technical skill but the originality of treatment and a real sense of connection with the subject matter whatever it may be. Whether simply an apple on a plate, a cake of spun sugar, a baker covered in flour at four in the morning, or a pot simmering on an open fire in the African bush.

The overall winner will receive 5,000 GBP (approx. 6,570 USD).